A L Y X

S T E E L E

CREATIVE DIRECTOR | CHOREOGRAPHER | EDUCATOR

Alyx doesn't just choreograph — she commands space, emotion, and energy, turning every performance into an unforgettable experience.

More than two decades of experience working in the Entertainment Industry collaborating with...

Rihanna

Pink

Charlie XCX

David Guetta

Sugababes

Tinie Tempah

Coldplay

MTV European Music Awards

The Brit Awards

Industry testimonials

Siobhan Donaghy

Sugababes

"Alyx Steele was the driving force behind the choreography for the Sugababes’ comeback, and I genuinely don’t know how we would have done it without her. She took the essence of our original movement, understated, lo-fi, and unbothered and elevated it with just the right amount of modern edge. Alyx instinctively knew how to preserve what made us us, while shaping a show that felt fresh, confident, and utterly current.

She came into our world and immediately filled us with belief, in the material, in the show, and in ourselves."

Leena Lewis

Music manager

"Working with Alyx has seriously been a total game-changer for my artists. I’ve brought her on multiple times from live shows to visual shoots and every single time, she blows us away. She just gets an artist’s vibe and vision, and somehow turns that into movement that feels fresh, powerful, and full of emotion.

Whether it’s a pro or someone brand new, Alyx knows exactly how to bring out their best and she does it all with such confidence, warmth, and care.

Alyx isn’t just a choreographer; she’s a creative powerhouse who takes everything to the next level. Total dream to work with. I recommend her every chance I get”

Parlophone

Record Label

"Alyx has worked with us on multiple projects, she is an absolute pleasure to work with and her relationship with our artists is perfect"

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